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Members of NWPMA have access to Professional Development courses designed to increase their sales and professionalism....a big part of our mission statement!
MAS/CAS Program Overview
Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry's professional designations. Individuals with MAS/CAS Certification are seen as industry leaders - those who have attainded a higher standard of professionalism, knowledge and experience.
MAS/CAS certification is acquired through a combination of:
- active employment in the industry
- completed courses
- industry contributions
- the successful demonstration of expertise.
Certification is maintained through continuing education to ensure current knowledge and the leading-edge professional skills.
Value of MAS/CAS Certification
MAS/CAS is an investment in yourself and your career. MAS/CAS Certification designations are highly respected and the recognized credentials in the promotional products industry. As the industry benchmarks, they establish your professional credibility to clients, employers, colleagues and peers.
- Demonstrates your commitment to the industry
- Enhances the professional image of the promotional products industry as a whole
- Reflects personal achievement
- Improves career opportunities and advancement
- Offers greater professional recognition from peers
MAS and CAS professional are dedicated to a higher standard
- Highest Level of Expertise - Because certification comes only after extensive education, MAS/CAS designees have a greater knowledge base from which to work.
- Higher Level of Service - Because these individuals are trained to be service experts, end-buyers can count on them to handle their account with unparalleled professionalism.
- Well Connected and Respected - Individuals carrying one of these designations are well connected in the industry and are respected by the distributors and suppliers of promotional products.
- Up-to-Date on the Latest Trends - Through continuing education and networking, these individuals are always up-to-date on the latest products and trends and can help end-buyers stay ahead of their competition with products and ideas to take advantage of the latest innovations in the industry.
- Proven Track Record - These professionals have already proven they know the industry and how to help the customer.
- More Bang for the Buck - These professionals have been exposed to real world experiences. They know what works and what doesn't. They can utilize the end-buyer's marketing dollars more effectively.
- Offers More Than a Products - MAS/CAS designees do more than fill orders. With their expertise they are able to help the end-buyer develop entire marketing campaigns designed to make sure their efforts result in success.
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